GROUP TRAINING 2019

GROUP TRAINING

SCHOOL OF MARKETING

ESSENTIALS OF MARKETING Master the Marketing dimension of Saint-Gobain’s strategy to better implement it within your activity / entity. Review the main tools of Marketing Management on a value chain.

Digital Content

OBJECTIVES • To understand the main marketing definitions and basic principles • To learn about the traditional and new trends in BtoB marketing • To improve interactions with other company functions by using a marketing approach to internal issues • To understand the main steps for implementing a marketing strategy

PARTICIPANTS Managers and recent hires from all Marketing and Sales functions. Non-Marketing managers from technical or financial functions.

PROGRAMME

• Marketing fundamentals: knowing the customer, segmentation, positioning • Marketing’s interface with other functions in the business • The role of the marketing plan and its construction

Organization

• 2 days • Face-to-face session, • Follow up WebEx (0.5 day) • 18 participants • Attendance sheets and online course evaluation form

• The business benefits of Marketing • Practical applications to Saint-Gobain

Teaching techniques: presentations, discussions, practical exercises and case studies

Language: english

TRAINER

External: Bernard Kaminker / ESSEC

Costs & Registration click here

Programme manager: Natalie Harvey Coordinator: Linh Truong

TRAINING 2019

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