GROUP TRAINING 2019

GROUP TRAINING

SCHOOL OF MARKETING

ADVANCED PRICING METHODS Leverage profitability using an effective pricing policy: methods and tools based on suppliers’ costs, value for customers and competitor’s offer.

OBJECTIVES • Strategic pricing skills: how to set objectives for pricing and pricing trade-offs. Dealing with low-price competitors. How to price services. • Tactical pricing skills: how to analyse prices for new products and services. Increasing prices. Price adaptions. How to set up discount and rebate systems. • Operative pricing skills: how to prepare price negotiations. Internal implementation of pricing. Next steps toward pricing excellence.

PARTICIPANTS

Managers from Marketing, Sales, Finance, Purchasing and General Managers from the Industrial Sectors of Saint-Gobain.

PROGRAMME

• The impact of pricing on profit and Key trade-offs in pricing • Systematic preparation of price negotiations • Strategies to fight low-price competitors • Price implementation

Organization

• 2 days • Face-to-face session • 16 Participants • Attendance sheets and online course evaluation form

Teaching techniques: practical exercises and case studies

Language: english

TRAINER

External: WHU - Otto Beisheim School of Management

Costs & Registration click here

Programme manager: Natalie Harvey Coordinator: Linh Truong

TRAINING 2019

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